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Brno Trade Fairs Future
Beltiukov, Ilia ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The architectural project of Exhibition Hall is located in a part of Brno-Pisárky, in northern area of BVV. The objective of the land-use planning and architectural proposal was to integrate the Hall in proximity to the second entry of BVV. The pavilion is situated on the primary northen axe, which perpendiculary join the pedestrian bridge. The binding foot-bridge is used for path between the entry of BVV and the western entry into the exhibition section. Surrounding the building is situated green park. There are open areas for pedestrian, tree-hemmed paths and relaxation spots around the entire building. The exhibition hall combines four basic parts: the western entrance connected with the pedestrian bridge, public part, storage part and the multi-purpose exhibition space in between. There are two-floor restaurant and snack bars with an open view to the south part of BVV, in particular to the Hall Z. The pavilion was concieved as a ruled rectangular volume. The creative proposal was to involve the ruled surface geometry, which is formed by connecting two curves with a series of straight lines and covers the entire building. The outer curtain wall is implied «the Curtains», reveals a lightness and airiness by dynamic effect. Geometrical curved profiles clearly point the basic entry spaces outside the exhibition hall. The western entry section allows two different points of entrance: from the pedestrian bridge to the first level and from the ground level. In time of trade fairs there are possibilities to use industrial doors along northern and southern elevations as a secondary entrances. There is a lobby space with the monumental staircase in the centre of public section. The circular shape of staircase rises towards atrium. A collaboration of atrium and natural lighting optically extends and makes easier the foyer space. In addition to the trade fairs, the multi-purpose exhibition hall permits diverse possibilities of using – in time of cultural and sports events u
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Brno Trade Fairs Future
Kousal, Petr ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
Brno will continue to be the city and the centre of the fairs. The historical part around the pavilion A is opened to public and the fairs are concentrated around the pavilion Z, where a new city entrance is planned within a linear park, also a new pavilion and a superstructure with residence of BVV is planned. Newly, the terminal Lipová is designed with the cableway station, which is not only an attraction over the valley of Pisárky, but also represents a form of transport to the campus Bohunice and back to the trade fair center. The design of an exhibition pavilion is situated in a part of Brno-Pisárky, in western area of BVV. The Pavilion contains an exhibition hall and an entrance edifice on a new axis directed from an Anthropos over an superstructure on a significant pavilion Z. The entrance edifice in a central of pavilion is surrounded by exhibition area and its centre is plaza with natural woody plants and colonnade. Entries are leaded on galleries on this level. Galleries are opened into the exhibition hall. A restaurant has a specific view on the dominant-pavilion Z. A visitor goes through the plaza and descends on monumental stairs to the pavilion Z into area of BVV in a primary direction. The visitor descents from the plaza over each galleries to the exhibiton area in a secondary direction. The proposal offers to the visitors and exhibitors not only gathering outdoor relaxation area on the plaza, but moreover interesting experiences from galleries. The total built area of the pavilion is almost equal to the exhibition area, because the design creates the entry level on the third floor. The new building meets the requirements of modern exhibitions and will be used for social and educational events - balls, weddings, conferences, cultural events - concerts, theater, opera performances and sports events. The Pavilion will be visited by inhabitents of all ages not only from Brno, from near and distant surroundings, but also by visitors from abroad.
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Brno Trade Fairs Future
Beltiukov, Ilia ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The architectural project of Exhibition Hall is located in a part of Brno-Pisárky, in northern area of BVV. The objective of the land-use planning and architectural proposal was to integrate the Hall in proximity to the second entry of BVV. The pavilion is situated on the primary northen axe, which perpendiculary join the pedestrian bridge. The binding foot-bridge is used for path between the entry of BVV and the western entry into the exhibition section. Surrounding the building is situated green park. There are open areas for pedestrian, tree-hemmed paths and relaxation spots around the entire building. The exhibition hall combines four basic parts: the western entrance connected with the pedestrian bridge, public part, storage part and the multi-purpose exhibition space in between. There are two-floor restaurant and snack bars with an open view to the south part of BVV, in particular to the Hall Z. The pavilion was concieved as a ruled rectangular volume. The creative proposal was to involve the ruled surface geometry, which is formed by connecting two curves with a series of straight lines and covers the entire building. The outer curtain wall is implied «the Curtains», reveals a lightness and airiness by dynamic effect. Geometrical curved profiles clearly point the basic entry spaces outside the exhibition hall. The western entry section allows two different points of entrance: from the pedestrian bridge to the first level and from the ground level. In time of trade fairs there are possibilities to use industrial doors along northern and southern elevations as a secondary entrances. There is a lobby space with the monumental staircase in the centre of public section. The circular shape of staircase rises towards atrium. A collaboration of atrium and natural lighting optically extends and makes easier the foyer space. In addition to the trade fairs, the multi-purpose exhibition hall permits diverse possibilities of using – in time of cultural and sports events u
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Brno Trade Fairs Future
Kousal, Petr ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
Brno will continue to be the city and the centre of the fairs. The historical part around the pavilion A is opened to public and the fairs are concentrated around the pavilion Z, where a new city entrance is planned within a linear park, also a new pavilion and a superstructure with residence of BVV is planned. Newly, the terminal Lipová is designed with the cableway station, which is not only an attraction over the valley of Pisárky, but also represents a form of transport to the campus Bohunice and back to the trade fair center. The design of an exhibition pavilion is situated in a part of Brno-Pisárky, in western area of BVV. The Pavilion contains an exhibition hall and an entrance edifice on a new axis directed from an Anthropos over an superstructure on a significant pavilion Z. The entrance edifice in a central of pavilion is surrounded by exhibition area and its centre is plaza with natural woody plants and colonnade. Entries are leaded on galleries on this level. Galleries are opened into the exhibition hall. A restaurant has a specific view on the dominant-pavilion Z. A visitor goes through the plaza and descends on monumental stairs to the pavilion Z into area of BVV in a primary direction. The visitor descents from the plaza over each galleries to the exhibiton area in a secondary direction. The proposal offers to the visitors and exhibitors not only gathering outdoor relaxation area on the plaza, but moreover interesting experiences from galleries. The total built area of the pavilion is almost equal to the exhibition area, because the design creates the entry level on the third floor. The new building meets the requirements of modern exhibitions and will be used for social and educational events - balls, weddings, conferences, cultural events - concerts, theater, opera performances and sports events. The Pavilion will be visited by inhabitents of all ages not only from Brno, from near and distant surroundings, but also by visitors from abroad.
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Ekonomické využití výstavních ploch Veletrhů Brno
Zemánková, Jana
This bachelor is concerned with economic use of exhibition area inside the fair pavilions and at open space areas during the fairs in Brno. Mostly, its International engineering fair, Building fair and Styl fair, Kabo I. Further subject of work is characteristics of the corporation Veletrhy Brno a.s. and it`s economic results. The work is divided into two parts, theoretical and practical. The first part presents general information about marketing mix, advertising at fairs and exhibitions and also about the reasons and benefits from the fair at-tendance. In the second part the economic results of company, the profits from renting the fair areas and analyses of results from marketing research are all assessed here.
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